Gaga Ungarbs for Abramović Institute
New York City -- The international performance artist Marina Abramović, who is attempting to raise $370,000 for her institute to become a reality, has engaged Lady Gaga's support in fundraising. Abramović has now deployed the diva as a high profile ambassador.
She has produced a video showing a chanting Gaga rolling about on the floor of a gallery and than removing her clothes, in a performance which shows full frontal nudity.
Art collectors of ArtKabinett social media network are not too shocked from ether Gaga's photo, or accompanying video as featured on today's homepage.
Lady Gaga demonstrates the Abramović Method, a meditative technique designed to cleanse the practitioner of "worldly influences." The method forms part of the experience at the planned Marina Abramović Institute (MAI) in New York City, which will provide a platform for artists and host other art-related initiatives.
The campaign covers the first phase of MAI's development: the design process. Given that MAI is the first of its kind, its early design phase demands an innovative approach.
Pledges will contribute to early MAI programming, office operations, and schematic designs of architectural elements, including building structure, lighting, acoustics, and AV.
Leading this process are world-renowned architects Rem Koolhaas and Shohei Shigematsu of the Office for Metropolitan Architecture (OMA), whose unique vision will help MAI to create new ways for audiences and performers to interact.
Abramović began her career in the early 1970s. Her four decades of work explore the relationship between performer and audience, the limits of the body, and the possibilities of the mind.
Her most recent performance, "The Artist Is Present" (2010), Marina sat motionless in MoMA’s atrium for three months, offering her gaze to anyone willing to sit across from her.
Over the course of this performance, she stared into the eyes of more than 1,500 visitors. Thousands more waited for an opportunity to participate. It was during this 736-hour performance that Marina became aware of the public’s immense desire to slow down and connect to themselves and to one another in a live setting. Long durational works like "The Artist Is Present" facilitate this type of connection, but currently there is no space solely dedicated to them. MAI will be this space.