Britain Saves Wedgwood Collection

Staffordshire, U.K. --One of the world's most important industrial archive, the Wedgwood Collection, has been saved for England after a public appeal raised nearly £3m.

Art collectors of a Art Kabinett social media network are grateful to see the Wedgwood Collection remain intact.

The Art Fund will now gift the collection to the V&A who intend to continue to display the ceramics at the current museum located in Barlaston, Staffordshire near Stoke.

The collection is a unique record of over 250 years of British art and history – has been saved thanks to the generosity of thousands of individuals, several businesses, and a number of grant-making foundations.

The Art Fund’s campaign has raised a total of £15.75m – the final £2.74m of which has been raised through a public appeal - meeting its target within just 31 days of launch.

Stephen Deuchar, director of the Art Fund stated, "This amazing show of public support for the Wedgwood Collection has made this the fastest fundraising campaign in the Art Fund’s 111 year history.

"It demonstrates nothing less than a national passion for Wedgwood - its history, its quality, its brand, its continuity - bringing about a potent combination of donations big and small, ranging from £10 gifts via text to six-figure checks.

"Britain united to save this Collection. Huge thanks to the Heritage Lottery Fund and their ticket buyers too. Together we've ensured that one of the most important collections in the world can continue to be enjoyed by all.”

The Save Wedgwood public appeal was launched by the Art Fund on 1 September.

Art Fund History

The Art Fund (formerly the National Art Collections Fund) is an independent membership-based British charity, which raises funds to aid the acquisition of artworks for the nation.

It gives grants and acts as a channel for many gifts and bequests, as well as lobbying on behalf of museums and galleries and their users. The Fund relies on members' subscriptions and public donations for funds and does not receive funding from the government or the National Lottery.

Since its foundation in 1903 the Fund has been involved in the acquisition of over 860,000 works of art of every kind, including many of the most famous objects in British public collections, such as Velázquez's Rokeby Venus in the National Gallery, Picasso's Weeping Woman in the Tate collection, the Anglo-Saxon Staffordshire Hoard in Birmingham Museum and Art Gallery, and the medieval Canterbury Astrolabe Quadrant in the British Museum.

Public Support for Wedgwood

With £13m of the £15.75m total already raised through significant support from the Heritage Lottery Fund (HLF), the Art Fund, and a small number of private trusts and foundations, the remaining target of £2.74m was the subject of a major public appeal that attracted huge public interest.

The Wedgwood Collection contains over 80,000 works of art, ceramics, manuscripts and letters, pattern books and photographs covering the 250-year history of Wedgwood.

The Art Fund can now purchase the Collection, which will then be gifted to the V&A, the national museum of art and design.

V&A Guarantee

The V&A has agreed in principle to take on the responsibility for the Collection in order to safeguard it in perpetuity, and intends to keep it at Barlaston on long-term loan to the Wedgwood Museum.

The Collection will lie at the heart of a major new visitor experience as part of Waterford Wedgwood Royal Doulton's (WWRD) £34m redevelopment of the site – set for completion in spring 2015.

Today's homepage Featured Art Video recaps the amazing efforts of The Art Fund to preserve the Wedgwood Collection. http://www.youtube.com/watch?v=HjgLjDsqKi8&sns=em