Amazon Unveils Art Marketplace

Would you buy expensive fine art from Amazon? We will soon find out as Amazon.com, Inc. announced yesterday the launch of Amazon Art a marketplace that gives customers direct access to more than 40,000 works of fine art from over 150 international galleries and dealers.

Art collectors of Art Kabinett social media network can now add a genuine Warhol work into their shopping basket, along with cookbook and coffee maker.

At launch, Amazon Art is showcasing artworks from more than 4,500 artists. CEO, Jeff Bezos, pictured here, is optimistic that Amazon willl go head to head with other online art retailers such as Artsy and Artspace.

Amazon Art will be one of the largest online collections of original and limited edition artwork for purchase directly from galleries and dealers.

Customers can explore fine art from galleries of all sizes, including Paddle8 in New York, Holden Luntz in Palm Beach, The McLoughlin Gallery in San Francisco, Modernbook in San Francisco and Catherine Person Gallery in Seattle and Degree Art in London.

“We are excited to bring one of the largest selections of fine art direct from galleries to our customers. Amazon Art gives galleries a way to bring their passion and expertise about the artists they represent to our millions of customers,” said Peter Faricy, vice president for the Amazon Marketplace. “We’re thrilled to bring the excitement and emotional connection of art to our customers.”

“Paddle8 Editions which sells works by internationally renowned artists to benefit the world's leading non-profits and cultural institutions. Through our new relationship with Amazon, we can dramatically expand our audience.

“We operate a wonderful fine art gallery, yet realize that the models for dealing in contemporary arts have evolved in this digital age and e-commerce is a channel to reach more clientele, said Holden Luntz, owner and founder of Holden Luntz Gallery.

From Folk Art to Impressionism to Modern Art, Amazon Art features a broad selection to suit customers. Customers can browse Andy Warhol’s “Sachiko” for $45,000, historic artwork from Claude Monet including, “L'Enfant a la tasse, portrait de Jean Monet” for $1.45 million and works from iconic artists such as Norman Rockwell’s “Willie Gillis: Package from Home” for $4.85 million.

Amazon Art offers artworks from galleries of all sizes from across the US and includes galleries located in the UK, the Netherlands and Canada. With a broad range of price points, the store increases the accessibility of quality works of art enabling any customer to become a collector.

Amazon Art provides customers with high quality images and detailed information about the artwork all in one place.

Customers can learn about the work of art, the artist, the provenance and exhibition history and browse additional artworks from the artist or gallery. For example, artist Antoine Rose from Emmanuel Fremin Gallery provides a detailed description for customers interested in his aerial photography.

The artwork is described as a “…panorama captured from helicopter in a bird's eye view. The miniature-like representation of Hamptons beach transforms the natural aerial landscape into abstract painting and inscribes Rose's work in a minimalist artistic approach.”

When customers shop on Amazon Art, they can narrow search results to meet their tastes by using filters such as subject, style, color, size, price and gallery, enabling them to find favorite artists and discover new ones.