Ai and Olafur Collaborate on 'Moon'

On November 9th, Chinese artist Ai Weiwei and Danish-Icelandic artist Olafur Eliasson launched their collaborative web-project, Moon.

This took place at Falling Walls, the International Conference of Future Breakthroughs in Science and Society, with Eliasson on stage and Ai appearing via live video feed from his studio in Beijing.

Art collectors of ArtKabinett social media network attended this exciting collaboration.

Moon is a webpage open to the public that invites users to leave their mark, drawn or written, on a virtual 'moon'. As more and more people contribute, the lunar landscape grows from a blank white to a diverse collection of responses, each of which contributes a tiny but visible change to the landscape.

The premise is a massive digital sphere that, upon its initial issue, was a stark white canvas. But, as users log in to the project, they can make digital marks across the surface of the moon, turning the satellite into a collaborative drawing space accessible by any one in the world.

Though the project just went live, the moon is already gathering a huge collection of digital drawings, some of which Weiwei and Eliasson have shared on social media.

The project is meant to emphasize the global reach and interconnectivity of our ideas, recalling the old maxim that wherever we are in the world, we’re all looking up at the same moon. “Creativity defies boundaries,” the artists write in the introduction to the page. “Ideas, wind, and air no one can stop.”

Users can log in using Twitter, Facebook, or an email, and then can spin the orb in any direction, zooming in and out on different sections of the moon.

When the digital object is viewed from its most distant point, its scars and marks resemble the pits and craters of the actual moon. But, upon zooming in, the disparate marks become more and more defined, revealing the human hand of whomever left them, and coming together as a unified whole across the entire surface of the sphere.

Moon is a testament to the power of personal freedom, creativity, and activity. Taken together, the visions, doodles, statements and greetings make a powerful statement about the potential for ideas to connect people across vast distances and break through political, social, and geographical boundaries.

'Celebrate with us the gathering of creative powers from around the globe to mark the passage from nothing to something and from thinking into doing. Savor this moment of transformation. Leave your fingerprint and see the shared moon grow as others reach out too. Let's show the world that together our marks matter. Creativity defies boundaries. Ideas, wind, and air no one can stop.' Ai WeiWei & Olafur Eliasson

The project is integrated with Facebook and Twitter so that drawings can be tagged and shared.

'By connecting in spaces for imagination,' explain Ai and Eliasson, 'by determining what to share and how to share it - we can create a greater outcome. Drawing together we are drawn together.'

http://www.moonmoonmoonmoon.com

CONCEPT
Ai Weiwei and Olafur Eliasson
Studio Olafur Eliasson
Ai Weiwei Studio

WEBSITE
Digital Curator: Marcello Pisu
Creative Direction: Lucas Werthein and Shahar Zaks
Design and Development: Jason Aston, Sebastian Buys, Nien Lam, Mindy Tchieu

Moon was launched at the Falling Walls Conference, Berlin, 9 November 2013.